Toilet Advertising Opportunities
Have you overlooked the possibilities of toilet advertising?
You might not have given it much consideration, but restroom advertising displays offer one of the most valuable places to promote brands, events, services and other information. For a start, everybody uses a public toilet at some point. Therefore, for a short space of time, you have a captive audience!
Research shows that, on average, 75% of visitors to a venue will use the bathroom up to 3 times, offering you multiple opportunities to get an advertising message in front of them. This explains why rates of recall are so high for washroom ads - up to 90% for some campaigns - far higher than other traditional advertising media [1].
Which industries benefit most from restroom poster displays?
You may initially think of bar, nightclub and pub toilet advertising, as this is a popular location to promote upcoming events, as well as helplines and safety information, charity outreach, and other services such as healthcare and cosmetics.
However, it's a fantastic (but often underused) display area for anywhere with public toilets, including:
- Shopping centres
- Airports
- Train stations
- Events spaces
- Service stations
- Restaurants
For advertisers, restroom signs are the perfect way to reach a wide range of people. For venues, can be a great way to generate some extra income by offering up this space for rental. Many brands and organisations are keen to find new ways to reach larger audiences, and are willing to pay for the opportunity.
Toilet advertising signs provide a straightforward opportunity to reach a target audience.
This can be based on gender, as well as other demographics such as in baby-changing areas or disabled toilets.
Plus, for certain brands, this offers a chance to reach an even more specifically targeted audience based on the venue type - such as music lovers or sports fans, for example.
The primary benefit to keep in mind is that washroom advertising captures viewers attentions at a typically quiet moment with few distractions.
It's also worth mentioning that sign holders in public restrooms can be used to display cleaning rotas.
Displaying cleaning rotas is not a legal requirement, however it is considered best practice.
This ensures a high standard of cleanliness in your venue, while reassuring customers that hygiene concerns are taken care of.
Where should I place public toilet advertising frames for maximum impact?
- The back of the toilet door
- By hand dryers
- Above urinals
- By baby-changing areas
- Along the wall where people may queue
"This was the only place in the world people would stand in line to read advertising. The amount of time readers focus on the bathroom advertisements is about 1 minute 30 seconds for men and 2 minutes for women. You've got their undivided attention for a period of time."- ‘The Boston Globe’ [2].
Barbour & Monroe presented a survey to restaurant and nightclub patrons on their return trip from the restroom. 88% of people remembered 4 specific selling points of the bathroom ads. 92% could recall the businesses. 98% had a positive or neutral reaction to the ads [3].
What displays are best for toilet advertising?
The most popular form of advertising frames for toilet doors and walls are snap frames. They're easy to install, and even easier to swap out posters whenever required. They come as standard with a poster protector to keep your posters pristine. They're even available in tamperproof varieties that require a tool or Allen key to open.
Snap frames aren't for everyone. If you run a high-end business and you're feeling flush you could opt for a premium-quality standoff poster holder. But, if you only want to spend a penny, opt for bargain snap frames for a fraction of the cost!
Snap style toilet advertising frames are available in a huge range of sizes and colour options to suit your venue. Don't miss out on this golden opportunity to reach more customers!
Check our our selection of toilet door advertising frames for more ideas.
- Huge range of colours and sizes to suit your venue
- Easy poster changes
- Supplied with protective poster cover
- Can only be opened with a tool
- Prevents vandalism in public areas
- Suitable for outdoor use
- Open with provided Allen key
- Available with custom print
- Fix with screws or adhesive
- Fire rated to EN13501-1 Class B S1 D0
- Galvanised steel back panel
- Available in black or silver
You may also enjoy our guide to displays for pubs and bars!
References
1. Lorna Walker, ‘Ten reasons why your company should be using washroom advertising’, Ecoprod https://www.ecoprod.co.uk/ten-reasons-why-your-company-should-be-using-washroom-advertising/ [accessed March 2025].
2. ‘Media Quotes’, Indoor Billboards https://www.indoor-billboards.com/media.htm [accessed March 2025].
3. ‘In Focus Billboards’, Do Media https://www.domedia.com/otherFiles/sc1893/ifbmediakit.pdf [accessed March 2025].
