Pharmacy and Cosmetics Displays

How can I improve my cosmetic sales?

More than 66% of the buying decisions for cosmetics are made at the point of sale [1]. Use your signs and displays to influence customer decisions.

Increase impulse buys by cramming small, lower-cost cosmetic items such as lip balm and makeup wipes, into countertop dump bins, such as our acrylic display spheres and cubes. Placing these around checkouts and other areas that customers regularly pass by or wait is a great way to increase basket value.

Use tiered acrylic displays around your till. Tiered displays can hold impulse-buy items, or accentuate premium product displays behind your counter.

How do I highlight high-value products in my cosmetics counter display?

One way to shine a light on high-value cosmetics items is to use display cases, glorifiers and plinths. Display cases enclose your products safely within a clear acrylic case. These add a "look but don't touch!" effect - a perfect way to display perfumes and expensive beauty products. Glorifiers have a similar effect, without the enclosure, making products more accessible.

You could also add shelf lighting to illuminate your products. It was found that over 60% of cosmetics fixtures were lit in Boots and Superdrug, which may contribute to their success [2].

How should I communicate information in pharmacies?

Leaflet displays are a vital addition to healthcare settings. Customers will be looking for more information about conditions and product ranges. Make this easy to access using leaflet displays on countertops, walls and shelf edges.

What are the most important types of pharmacy signage and beauty shop signs?

For everyday, over-the-counter items in pharmacies and cosmetics stores, shelf signs are ideal for display prices and promotions. 72% of surveyed make-up shoppers cited price promotions on the shelf edge as having the biggest impact on their purchasing decisions, while 40% said that signs and images around the store had the biggest influence [3].

Highlight special offers and attract customers with shelf wobblers and talkers. Display branding and pricing with your shelf edge strips, aka data strips. Clips strips can maximise space and boost cross-selling across product ranges, while illuminated shelf strips highlight higher-priced items such as perfumes and make up.

Clear pharmacy signage and beauty shop signs are key to supplying extra product details and promotional information on your countertops. Countertop sign holders are available in a wide variety of styles, from stylish metal-based frames to simple clear acrylic. Get one to suit your shop design or product range.