Beauty Salon Marketing Ideas

Whether you’re a fresh-faced salon owner or a seasoned beauty guru with years of tweezing, tanning, and tinting under your belt, marketing your salon can sometimes feel like trying to apply false lashes in a moving car - fiddly and a bit chaotic.

But fear not, we’re here to take the stress out of promoting your beauty business with a mix of tried-and-true tactics and some snazzy new ideas.

Let’s make your salon the hottest spot in town - second only to your wax pot.

1. Spruce Up Your Branding

Before diving into campaigns and offers, take a moment to check your branding. Does your salon’s name, logo and vibe still reflect the services you offer and the clients you want to attract?

Consistency is key - your signage, website, social media and printed materials should all sing from the same (fabulously styled) hymn sheet.

Top Tip: Try a quick visual audit. Line up your Instagram feed, website homepage and price list side by side. Do they match in style and tone? If not, it might be time for a glow-up.

2. Get Social (Without Needing a Ring Light 24/7)

Love it or hate it, social media is a powerful marketing tool. Focus on platforms where your ideal clients hang out - usually Instagram, Facebook, and increasingly TikTok for younger audiences.

Ideas for Social Posts:

Before and after shots (always get client permission!)
Short how-to videos or beauty tips
Behind-the-scenes snaps of your team or workspace
Client testimonials or transformations
Fun polls and beauty-themed quizzes

Don’t forget to use hashtags relevant to your area and services - #LondonLashes, #ManchesterBrows, #GlasgowNails - you get the idea.

3. Old-School Still Works: Posters & Leaflets

We know the world’s gone digital, but never underestimate the power of good old-fashioned posters and leaflets. These are especially effective if you have a physical location where people walk past regularly, or you want to promote in local cafés, gyms, or community noticeboards.

Why Posters and Leaflets Work:

They’re tangible - people can actually hold your info
Perfect for local promotions or seasonal offers
Eye-catching design can stop someone in their tracks
Great for event marketing, like an open day or launch party

Acrylic standoff signs have a high-quality look and feel that work perfectly in a salon environment. Alternatively, cable displays allow you to display multiple images of your work in one unit.

Countertop leaflet holders are easy to move around, while wall-mounted options save on space. Pavement signs grab attention from potential clients on the street and highlight your location.

Pro tip: Invest in high-quality printing and bold, beautiful visuals. No one wants to squint at tiny font while trying to decide between a lash lift and a brow tint.

4. Run Tempting Promotions

People love a good deal - especially when it comes to beauty services.

Consider limited-time offers like “2 for 1 Tuesdays”, “20% off your first treatment”, or “Bring a Friend and Both Get £10 Off”. Make it catchy and easy to remember.

Need Ideas?

Bundle packages work a treat. For example: “The Glow Up Package: Spray tan + Lash tint + Brows for £45”. It’s a fab way to upsell multiple services while making the client feel like they’re getting VIP treatment.

5. Get Found on Google (and Keep Those Reviews Glowing)

If your salon isn’t on Google Business, stop everything and fix that now. It’s one of the easiest ways to get found by new clients searching for services in your area.

Checklist:

Claim and complete your Google Business profile
Add high-quality images of your space and services
Update your hours, pricing and contact info regularly
Encourage happy clients to leave a review (maybe offer a discount or small freebie in return)

Five-star reviews make you stand out and build trust faster than you can say “patch test”.

6. Loyalty Schemes That Actually Work

Give your regulars a reason to keep coming back - besides your sparkling personality, of course.

A simple stamp card system or a digital version through an app can work wonders. Store and display stamp cards using business card holders on your countertops.

Loyalty Perks Could Include:

Every 6th treatment free
Birthday discounts
Exclusive access to new services or products

Whatever you do, make sure the rewards feel genuinely valuable, not just a 5% discount on a Tuesday at 9am.

7. Email Marketing That Doesn’t Feel Like Spam

Email might seem a bit retro, but it still works. Especially if you build a proper list of clients who’ve opted in to hear from you. Share monthly updates, special offers, new treatments or even beauty tips.

What to Include:

A warm, friendly intro
Gorgeous imagery of your work
Special offers or priority booking for subscribers
Links to book online - make it EASY!

Just don’t overdo it - no one wants to hear from their nail tech more than their mum.

8. Stay Consistent & Keep It Fun

Marketing doesn’t have to feel like a full-time job. Set aside a bit of time each week to plan social posts, update your offers, or chat to your community.

Keep your message consistent, your visuals beautiful, and your tone friendly - like a trusted friend who always knows the best brow shape for your face.

Ready to Get Glowing?

Your beauty salon is more than just a business - it’s a space where people come to feel like their best selves. With a solid marketing plan (and a bit of humour), you can make sure it’s also the place everyone’s talking about.

So, get those posters up, schedule that Instagram Reel, and pour yourself a celebratory cuppa. Your salon success story starts now.

Go take a look at our Hair and Beauty Hub for more - it's full of advice and ideas to improve your hair or beauty business.