Essential Point Of Sale Displays For Retailers
Retail stores are filled with opportunities to increase both the volume of sales and the average order value with the use of the correct retail POS display products.
Whether you're trying to neaten up your shelves, create an eye-catching shop window display, or increase impulse buys at your till, there will be a product to help.
All forms of retail have different needs but, whether you're selling jeans or apples, you'll be missing out on sales if your displays, products and offers aren't clear and professional.
Retail POS FAQs, supplies and advice
What is POS in retail merchandising?
Retail merchandising refers to the strategies that retailers use to increase sales in store, which can include store design, product placement, and in-store advertising through the use of retail POS displays. Retail POS include a wide range of items including display stands and signs. These displays are all designed to attract your targeted consumer demographic to specific products, therefore boosting impulse purchases and revenue.
Key point of sale retail displays
Retail walls and floors are key sites for fixings or stands such as slatwall and gridwall. They're a great way to display lots of items at once, as well as being easy to reconfigure by adding various accessories such as display hooks and shelves.
Freestanding displays such as shelving and pedestals are great for use in both aisle ends and window displays. Many of these are flat-packing, making them great for seasonal promotions and pop-ups. Get yours with custom artwork to increase brand awareness.
If you're merchandising a shop, chances are you're displaying goods on shelving. Shelf edge signs such as wobblers and talkers are one of the best ways to attract attention and convey lots of information such as product names and prices.
Getting customers through the door mustn't be overlooked. Use outdoor signage such as pavement signs and A boards to alert passersby to your presence and display any special offers they need to see. Get yours sent complete with printed posters for a complete outdoor signage solution.
How can I increase impulse buys around my store or at the till?
Impulse buys are usually small, low-cost items that people can just pick up and throw in their basket without having to really consider the purchase or cost.
Add items like these to dump bins and place them in key areas of foot traffic in your shop to increase impulse buys. Use countertop stands and containers to place display items on counters and around your checkout for last-minute spontaneous purchases.
Don't pass up the chance to make a few extra sales as your customers head towards the till! In fact, while they're idly queuing is the best time to advertise to them, as they're a captive audience at this point, as well as looking for anything to distract them during their wait. Use in-queue merchandising systems and extra signage in this area. Digital displays are a great choice here, as the moving images can really engage your queuing customers.
Queue merchandising supplies
I have a large window area that is currently unused, how should I utilise this?
Window poster holders are ideal for displaying opening times and job vacancies, as they are cheap and easily updated. Whether you're a fashion brand or a supermarket, your window needs to reflect your store and business. Get creative with an LED Display Kit hanging posters, plinths or shelves. You can display your products, prices and current offers in your window clearly and professionally, or simply advertise a current sale or particular product range.
What are the best ways to display signage in retail?
We stock so many different types of sign holders for retail displays, the type you should use will depend on your shop type and the purpose of the sign - there are benefits to each type.
The most popular types tend to be wall mounted and floor standing sign holder. Freestanding sign holders for countertops are a great choice, as they can be updated and repositioned whenever required.
How should I display my prices without shelving?
A modern and stylish price display method is with a magnetic photo block. Poster frames are always useful, providing plenty of space for product spec' and images. Plastic card holder clips work well for fruit and veg displays or delis, while flexible plastic wallets are really popular for homeware and clothing.
I have lots of small items to display in one area, how do I make this look neat?
For smaller products, display bridges are the perfect solution for creating a tidy, professional and clear display. They're available in a variety of sizes with different amounts of tiers, so you can create an ascending visual for different sized products.
How should I display clothing in a shop?
Choose from a wide range of retail clothes racks, including wheeled rails, clothing display stands, and rail attachments for your gridwall, slatwall and twinslot displays. You can also fold items to be placed on shelving and plinths or in crates. Add garment rail sign holders to provide extra information.
