Essential Displays for Banks and Financial Institutions

Using the right combination of display products in your banks and financial institutions will enhance both the organisation and image of your bank.

A Deloitte survey found that the in-branch experience influences customer satisfaction more than online or mobile channels can [1].

You could increase customer satisfaction and customer retention in your own business by making just a few small tweaks to the layout, signage and other displays.

Bank interior display

Digital signage

Digital signage is an essential addition to bank branches nowadays. Not only can they replace standard posters with a superior means of displaying promotions and information, they have advanced capabilities that provide important information, building trust with your customers.

With the use of Android operating systems, you can connect your signs to the internet and display RSS feeds with real time updates such as stock market and exchange rate changes.

Interactive touchscreens can improve the customer experience by allowing them to access banking services and information without needing to wait in line to speak to a staff member.

The addition of a CMS software subscription allows you to control multiple signs at remotely from anywhere in the world. This means that digital displays across multiple branches in the country can be updated right from your office, or even at home!

Leaflet holders

Leaflet holders are a classic feature of the bank branch environment that are unlikely to lose popularity any time soon. Printed materials are a great way to provide customers with vital information about your services that they can take away and consider, whether before or after commiting.

Queue management

Ensuring your customers queue up in an orderly manner isn't just important for your staff - well-organised queuing areas reduced the risk of queue-jumpers, reducing anxiety for your customers. It's especially crucial to make customers feel at ease when it comes to them making important financial decisions. If they feel uncomfortable and perceive unfairness, there's a high risk they could leave - and not come back.

Using retractable queue barriers is a simple way to create an organised and calm queuing environment. They can also be fitted with add-on poster holders which provide additional opportunities to display promotions and branding, or simple "thank you for waiting" messages.

Incidentally, queue areas are a great locations for your digital signs, too, as they are proven to reduce perceived wait times.

Countertop signs

You need to ensure that your brand messages are always visible around your business, to increase trust and improve the efficacy of promotions. Use freestanding signs for around your service counters, in waiting areas, and on tables in meeting rooms.

Wall signage

Acrylic panel posters with standoff wall fixings have a chic, polished look which will enhance the aesthetics in your institution. If you need a quick-to-update poster holder for regularly-changing promotions, you can't go wrong with a snap frame.

Bank wall sign

Noticeboards

Noticeboards are ideal for use by staff behind counters and in offices. In fast-paced financial environments, it can be hard to stay on top of changes and recall essential details. Notice boards are a simple way for your staff to record reminders and display important information.

Window sign holders

As with any business, you want to look approachable and attractive to new clients. Ensure that information, and welcoming, encouraging notices and promotions are clearly visible in your windows before customers even enter by using window sign holders.

Roller banners

Having welcoming signage in your entrance or lobby area can make all the difference. A roll up banner is an eye-catching way to fit out your branch with promotional signage, increasing brand identity and brand recognition.


References

1. ‘Recognizing the value of bank branches in a digital world’, Deloitte (Feb 13 2019), https://www2.deloitte.com/us/en/insights/industry/financial-services/bank-branch-transformation-digital-banking.html?form=MG0AV3.